課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
AB04024 | 跨境電商 | Cross-Border E-Commerce | 3.0 | 3 |
中文概述 Chinese Description | 本課程將介紹電子商務經營以及跨境電商的相關主題。內容包括: 電子商務定義與營運模式、全球電子商務現況與趨勢、新電商型態、電商 vs. 跨境電商、跨境電商的模式、國際物流、關稅介紹、中國電商介紹、歐美電商介紹、跨境電商實務案例介紹。 | |||
英文概述 English Description | This course is to instruct students the relevant topics in e-commerce and cross-border e-commerce administration. The course will cover current business model of e-commerce, global e-commerce trends, new e-commerce model, e-commerce vs. cross-border e-commerce, cross-border e-commerce model, global logistics, tariff introduction, e-commerce in China, e-commerce in USA and Europe, and case studies on cross-border e-commerce. |
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