| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A504227 | 消費心理學 | Consumer Psychology | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程將以心理學為視角探討消費者的決策模式，期能藉由洞察消費者內在複雜的心理歷程，以理解消費者行為背後之運作機制，進而作為行銷策略的決策依據。 | |||
| 英文概述 English Description | This course will explore the decision-making patterns of consumers from a psychological perspective. By understanding the complex internal psychological processes of consumers, it aims to uncover the operational mechanisms behind consumer behavior and to provide a basis for marketing strategy decisions. | |||
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