| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| A501008 | 管理學 | Management | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程旨在讓學生瞭解管理學基本概念，奠定紮實的理論根基，使其具備分析、處理實際問題以及開創的能力，進而能應用於文化事業經營，以利往後修習進階課程訓練的基礎。本課程主要內容包含管理學概論、管理在企業組織的功能、現代化的組織設計、組織領導與策略規劃、執行與績效考核、企業經營職能、企業的e化管理、非營利事業管理、企業的外在環境(政府文化創意產業政策)、創業管理、企業的社會責任等。本課程特色在於進行每個單元時，均輔以國內外文化創意產業有關的個案，以利學生理解。 | |||
| 英文概述 English Description | This course presents the basic concepts and processes of management for students with cultural vocation development majors. Topics will include: the introduction to management, managing and the manager's job in an organization, modern organizational design, leadership and strategic planning, implementing and controlling , organizational effectiveness and performance, function roles of organization, e-business management, non-for-profit business management, external context of business (the government policy on cultural and creative industries), entrepreneurship management, corporate social responsibility etc. Students will develop skills and knowledge related to the manager function and required in the field of cultural creative industries. This course can also provide a basis for understanding the managerial implication of related cases in cultural creative industries. The featured course: each unit of this course will be facilitated by cultural and creative industries-related cases. | |||
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