課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
A202003 | 醫藥公關與廣告 | Public relationship & advertisement for medical | 2.0 | 2 |
中文概述 Chinese Description | 結合「數位科技」與「健康傳播學」,培養具有醫療資訊傳播的醫藥醫藥公關與廣告人才。1.醫藥公關與廣告 2.醫藥新聞的取材、寫作與採訪 | |||
英文概述 English Description | An introduction and practice of the communication means to the general public and media for the health professionals. In addition, public relationship and advertisement will also be introduced. |
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