課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
A108023 | 服務行銷 | Services Marketing | 3.0 | 3 |
中文概述 Chinese Description | 本課程能讓學生了解服務之本質與服務行銷之特性與方法,內容包括服務與服務行銷之定義、消費者需求與行為、服務發展與設計、服務傳遞與執行、服務承諾等。 | |||
英文概述 English Description | This course is to make students understand the nature of services and the characteristics and methods of services marketing. It contains the definitions of services and services marketing, consumer requirements and customer behavior, service development and design, service delivery and performance, and management of service promises. |
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