| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 9805110 | 研究方法 | Research Methods | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在介紹商業研究方法的基礎知識，學習本課程之後，學生應能夠設計和進行商業研究，評估其績效，並將結果寫入研究報告。研究課題包括： (1) 商業研究的性質和過程； (2) 研究設計； (3) 數據和資訊的收集； (4) 信息分析、呈現和推論 | |||
| 英文概述 English Description | This course introduces the fundamentals of business research methods. Upon the completion of the course, students are expected to be able to design and conduct a business research, to evaluate its performance, and to write the results into a research report. Topics to be investigated include: (1) Properties and Process of Business Research; (2) Design of Research; (3) Collection of Data and Information; (4) Information Analysis, Presentation and Inference | |||
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