| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 8527017 | 趨勢研究與商品企畫 | Trend Study and Product Planning | 3.0 | 3 |
| 中文概述 Chinese Description | 深耕趨勢學理論，以生活型態資訊為基礎，探討社會趨勢與科技發展趨勢，做為商品企畫的基礎。本課程旨在引導學習者運用學術研究的工具，以科學的方法定義市場需求，並以理性的思維進行商品企畫。 | |||
| 英文概述 English Description | Current theories and practices of trend study are covered, including trends of living style, fashion and technology development followed by product planning practice. The aims of this course is to put emphasis on conducting research approach in the process of scientific marketing management and reasonable product planning. | |||
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