課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5826201 | 消費者行為與產品設計 | Consumer Behavior and Product Design | 3.0 | 3 |
中文概述 Chinese Description | 介紹消費者行為與產品設計之關係, 研究市場趨勢與消費者之消費相關之需求、心理、行為、及文化特性, 以進行產品開發之規劃並訂定設計策略。 | |||
英文概述 English Description | Introduction to the relationships between consumer behavior and product design. The trends of markets and the consumption characteristics are studied to make the plan of product development and set up the design strategy. |
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