| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5826107 | 體驗行銷與產品設計實務 | Design Practice and Experiential Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 介紹體驗行銷之理論基礎及技巧以作為產品設計開發的策略，結合策略體驗模組及體驗媒介於產品設計之應用，以達創造出對顧客有價值的產品體驗之目標。 | |||
| 英文概述 English Description | The fundamental theory and application skills of experiential marketing are to be introduced in this course as a product development strategy. The strategic experiential modules and the experiential media are applied in product design to create a valuable product experience for customers. | |||
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