| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5806005 | 創新策略與企畫 | Product Innovation Strategy and Planning | 3.0 | 3 |
| 中文概述 Chinese Description | 21世紀的工業設計師已不能再靜待市場研究及產品企劃人員提供產品設計規範，而應以使用者代言人、及企業產品開發整合者身分，主動參與產品策略與企劃，並以視覺化技術協助相關人員作橫向溝通。因此，「產品創新設計策略與企劃」課程主要目標在教導學生以「前瞻性的視野」，透過創新設計的步驟與方法，策劃出符合企業技術及經營體質，並且能滿足市場及使用者使用情況需求的產品。本課程將以理論、方法、案例研討及個案研究方式進行。 | |||
| 英文概述 English Description | The function of industrial design in the 21st century, will no longer waiting for the product definition from the marketing and product planning, It will become a integrator and visualizer during the product innovation strategic phase, and concerning to the user's needs. Product Innovation Strategy will guide the enterprise looking beyond their current operation to match their technologies and the distinct competencies with emerging the user and the market needs. The contents of this topic will include theory, methodology, and practical case study. | |||
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