| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5785005 | 策略性品牌行銷 | Strategic Brand Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程從品牌在公司經營中扮演的策略性角色，課程中以品牌理論來探討品牌行銷的重要關鍵議題。課程內容包含品牌特性、品牌權益、品牌行銷、品牌競爭、品牌策略。身為公司品牌經營者，面對國際化的行銷環境中，能做出最佳的策略性品牌行銷決策。 | |||
| 英文概述 English Description | This program is designed to help students learn about and apply the concepts and practices of strategic brand marketing as they are used in a wide variety of settings in product and service firms, consumer and business markets, organizations, business. These topics covered in this class include: The nature of brand, brand marketing, brand competition, brand strategy. After taking the course, the students should be able to make the best strategic brand decisions under the internationalized marketing environment. | |||
備註：