課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5724011 | 企業網路經營策略 | Internet Management Strategy of Business | 3.0 | 3 |
中文概述 Chinese Description | 1. 經營現代化:服務個人化、經營複合化、通路效率化、業務整合化、市場國際化2. Internet的發展:企業實施QR/ECR的新機會3. 企業如何利用Internet:對企業內部→建構企業網路、對特定交易夥伴→結合上中下游之供應商與客戶,建構虛擬企業(Virtual Enterprise)、對不特定的交易對象→拓展銷售通路、擴展服務層面4. 企業QR/ECR發展步驟 | |||
英文概述 English Description | 1. Modernization Management: individual service, complex management, effectual place, integration business, and international market.2. Development of Internet: The new chance of the corporation to implement QR/ECR3. How does the Corporation use Internet? To internal→construct an Intranet; to specific partner→integrate suppliers and customers, and construct a virtual enterprise; to unspecific partner→develop place and service.4. Development Steps of QR/ECR |
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