課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5707010 | 行銷理論研討 | Seminar of Marketing Theory | 3.0 | 3 |
中文概述 Chinese Description | 行銷管理的進階課程,本課程主要目的在於: 1. 瞭解行銷理論的主要議題。 2. 瞭解行銷思想的歷史與演進。 3. 瞭解科學對行銷學的影響。 4. 幫助找尋可能的行銷論文研究主題。培養加強科學研究的能力等。 | |||
英文概述 English Description | This course is designed to: 1. consider major contemporary issues in marketing theory, 2. understand the history and evolution of marketing thought, 3. understand the fundamental issues involved in the philosophy of science and its impact on marketing inquiry, 4. search for possible thesis topics or evaluate your preliminary thesis proposal, enhance the ability to conduct scientifically respectable research and to evaluate research in a professional-critical manner. |
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