課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5705408 | 管理經濟學 | Managerial Economics | 3.0 | 3 |
中文概述 Chinese Description | 本課程主要目的在於將個體經濟學相關理論引用至企業管理決策上。討論主題包括供給與需求理論、市場需求預測、廠商理論、成本利潤分析、市場結構、定價策略與競爭者分析等議題。希望同學修習本課程後,更能瞭解如何利用經濟分析工具,更加精準並有效率地解決實務上所面臨的重要經營管理議題。 | |||
英文概述 English Description | The course covers microeconomic concepts relevant to managerial decision-making. Topics include demand and supply analysis, consumer demand forecasting, production and cost analysis, market structure, pricing policies and competitor analysis. This course will help students to have a better understanding of the economic tools and their potential use for solving real-world problems. |
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