課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5704052 | 服務業創新策略 | Innovation Strategy in Service industry | 3.0 | 3 |
中文概述 Chinese Description | 本課程說明現代服務事業,應用理論於現實情境,並提出創新設計的方案。 | |||
英文概述 English Description | This course focuses on theoretical foundation in Service and Innovation Strategy. Issues involved are: Systematic View of Service Innovation; Service Management; Innovation Strategy and New Service Development. |
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