| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5704034 | 電子商務網路行銷 | E-commerce and E-marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程旨在介紹電子商務網路行銷的基本概念、策略與工具。學生將了解電子商務行銷的基本原理和策略，以及如何使用各種工具和技術來推廣產品和服務。本課程將探討關鍵詞研究、內容營銷、社交媒體行銷、電子郵件行銷、行動行銷、付費搜索廣告、網站優化、電子商務分析等主題。此外，本課程也會討論如何建立和管理成功的網路行銷計畫，以及如何評估和優化行銷效果。學生可以學習如何使用現代數字行銷技術，以提高他們的業務績效並成功地競爭市場。 | |||
| 英文概述 English Description | This course aims to introduce the basic concepts, strategies, and tools of e-commerce internet marketing. Students will learn the fundamental principles and strategies of e-commerce marketing, as well as how to use various tools and techniques to promote products and services. This course will cover topics such as keyword research, content marketing, social media marketing, email marketing, mobile marketing, paid search advertising, website optimization, e-commerce analytics, and more. Additionally, this course will discuss how to establish and manage successful online marketing plans, as well as how to evaluate and optimize marketing effectiveness. Students can learn how to use modern digital marketing techniques to improve their business performance and compete successfully in the market. | |||
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