課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
5704019 | 電子商務 | Electronic Commerce | 3.0 | 3 |
中文概述 Chinese Description | 本課程探討的主題包括:電子商務的定義與架構、市場商機分析與風險評估、電子商務的經營模式及其對傳統經營模式造成的衝擊、顧客界面規劃設計、網路行銷與品牌塑造、實作導入、線上交易機制與資訊安全以及電子商務發展趨勢等相關議題,作深入淺出的探討。並以案例研討方式,加強學生理解,以達到最佳的學習效果。 | |||
英文概述 English Description | This course mainly includes the following topics: 1.Overview of EC; 2.The opportunity and risk evaluation; 3.The business models of EC and impact on traditional businesses. 4. User interface planning; 5.The marketing strategies of EC; 6.How to install an EC; 7.Online transaction mechanisms and information security etc. Some real-world cases will also be discussed to enhance students' understanding and obtain the best learning effects. |
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