| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 5703024 | 行銷研究 | Marketing Research | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程主要了解行銷研究的本質與特性，掌握行銷研究要領，進而具備規劃與執行行銷研究的能力，包含下列：行銷研究的環境與基本觀念，網路資料庫介紹，資料蒐集模式與方法，問卷設計與抽樣，量表製作，資料分析，研究成果呈現與溝通。 | |||
| 英文概述 English Description | This course aims to help participants understand the nature and features of marketing research, realize how to conduct marketing research, and develop a toolset for the planning and implementation of marketing research. It has the followings: Background of Marketing Research, Introduction to Marketing Research, Database and Data Collection: Types and Methods, Measurement Instruments and Sampling, Data Analysis, Communicating with Research Users | |||
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