課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
4846001 創新與創業管理 Innovation and Entrepreneurial Management 3.0 3
中文概述
Chinese Description
本課程主要介紹創新管理的基本理論及概念。主要內容涵蓋六項: 創新的管理,策略思維,公司內部創業,創新系統, 全球化與創新,組織與創新. 創業管理內容如下; 1.創業前的主要功課,產業分析鎖定及環境scan 2.創業的成功失敗因素分析 3.創業前的SWOT分析 4.創業專業知識->財務規劃及理財篇 5.創業專業知識->行銷管理篇 6.創業專業知識->資訊管理篇 7.創業專業知識->生產管理及產品研發 8.創業專業知識->人力資源及組織規劃 9.企業營運計畫書撰寫 10.企業營運財務試算 11.企業創業實務篇->加盟連鎖管理(1)--(8) 12.企業創業實務篇->個店經營管理(1)-(2)
英文概述
English Description
This course is an introduction to innovation and entrepreneurial management concepts. The contents of this course consist of six parts: 1) Technological Innovation Models, 2) Strategic Issues Related to Innovations, 3) Technical Entrepreneurship, 4) Innovation Systems, 5) Globalization and Innovation, and 6) Organizational Issues. The entrepreneurial management include: 1. Environmental analysis. 2. The key factor to successfully start an enterprise. 3. SWOT analysis. 4. Financial forecast and financial management. 5. Marketing management. 6. Informational management. 7. Manufacturing management and new product design. 8. Human resources and organization management. 9. Start-an-enterprise operating program. 10. The try-balance-sheet of starting an enterprise. 11. Case study of a famous successful joined-ventured company. 12. Case study of a famous successful new-factional enterprise.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。