課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4835041 | 全球行銷管理(EMBA) | Global Marketing Management(EMBA) | 3.0 | 3 |
中文概述 Chinese Description | 本課程從全球化觀念來探討行銷在公司經營中所應扮演的策略性角色,課程中以全新研究的行銷理論來探討全球行銷的重要又關鍵議題,其中包括全球行銷與公司策略的關係與整合、整合行銷概念、新經濟時代的行銷觀念與全球營運模式、整合行銷的執行與評估。 | |||
英文概述 English Description | This program is designed to help students learn about and apply the concepts and practices of global marketing as they are used in a wide variety of settings in product and service firms, consumer and business markets, profits and non-profit organizations, domestic and global companies, and small and large business. Global Marketing Management builds on Global Marketing Strategy, focusing on the major tactics and tools used by international marketers in managing their global marketing plans. |
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