課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
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4835029 | 企業研調與諮詢溝通技巧(EMBA) | Business Research and Consulting Communication Skills(EMBA | 3.0 | 3 |
中文概述 Chinese Description | 本課程教導學生瞭解利用企業研究調查方法去從事管理諮詢的過程,以及作為一位諮詢顧問師所需具備的知識、技巧、與有效溝通的要件。本課程所涵蓋的主題為:(1)企業研究調查的型態與方法(2)管理諮詢的目的和範圍,(3)顧問師的職責和角色,(4)諮詢的過程,(5)諮詢計劃書的擬定與合約的草擬,(6)問卷的設計與調查,(7)訪談與展示的技巧,及(8)諮詢報告的撰寫。學生必須完成一項諮詢個案來應證對本課程所教授的企業研究調查方法以及管理諮詢與溝通技巧。 | |||
英文概述 English Description | This course teaches students the process of conducting management consulting through business research methods, the basic skills possessed by a management consultant and the criteria for effective communication. Topics covered by this course are: (1) Types and approaches of business research, (2) Scope and purpose of management consulting, (3) Duties and roles of a consultant, (4) Consulting process (5) Developing a consulting proposal and drafting a contract, (6) Design of questionnaire survey, (7) Interview and presentation skills, and (8) Writing of a consulting report. Each student needs to conduct a consulting project to demonstrate his/her understanding of the research methods, consulting and communication skills learned in this course. |
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