課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4816003 | 定價策略 | Pricing Strategy | 3.0 | 3 |
中文概述 Chinese Description | 定價策略是市場營銷學裡面最重要的組成部分之一,主要研究商品和服務的價格制定和變更的策略,以求得營銷效果和收益的最佳。本課程主要強調理論與實務並重,除介紹一些與訂價有關的經濟學與消費者行為理論外,重點將置於訂價策略的實務面。 | |||
英文概述 English Description | Pricing strategy is one of the most important part of marketing, mainly on pricing commodity and service and forming strategies. This course emphasizes on both theoretical and practical perspectives. Besides some economic and consumer behavior theories that related to pricing, practical pricing strategies are also discussed. |
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