| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 4806058 | 口碑行銷 | Word of Mouth Marketing | 3.0 | 3 |
| 中文概述 Chinese Description | 透過專題討論方式，使學生對口碑行銷相關議題有更深入的瞭解，包括 1.口碑的定義、 2.口碑廣告、 3.正負面口碑、 4.口碑與網路行銷、 5.口碑與市場導向、 6.口碑與品牌、 7.口碑與行銷策略等、 8. 社會互動、 9.及學生有興趣研究的口碑與行銷主題。 | |||
| 英文概述 English Description | To make students have a better understanding on various topics regarding word of mouth marketing. Topics are as follows: 1. Definition of word of mouth, 2. Word of mouth advertising, 3. Positive and negative word of mouth, 4. Word of Mouth and Internet Marketing, 5. Word of mouth and Market Orientation, 6. Word of mouth and Brand Management, 7. Word of mouth and Marketing Strategy, 8. Social Interactions, 9. Other topics that students are interested in their related researches. | |||
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