| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 4806045 | 網際網路消費者行為 | Consumer Behavior on the WWW | 3.0 | 3 |
| 中文概述 Chinese Description | 網路環境具有互動性,虛擬經驗等,因此消費行為有別於傳統環境之下,本課程首先探討傳統市場與電子市場之經濟分析,接著探討網路消費者行為理論，虛擬社群,虛擬經驗,網路廣告與互動品質.互動行銷技術, 顧客服務管理, 顧客關係層次,交易成本理論,網路行銷企業模式,互動技術顧客關係. | |||
| 英文概述 English Description | Consumer behavior on the net is different with the traditional commercial environment. The topics include interactivity, and virtual experience. Topics of this course include: the economic of electronic market, consumer behavior theory, virtual community, virtual experience, quality of interactivity, interactive technology, customer service on the Internet, levels of customer relationship, transaction cost theory, Internet business model, interactive technology and customer and channel relationship. | |||
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