| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 4805050 | 企業講座-王品集團、亞都麗緻 | Wang Group The Landis Hotels & Resorts | 1.0 | 1 |
| 中文概述 Chinese Description | 金融海嘯來襲，改寫了服務業的生存規則。現在已從「不能問服務能不能賺錢」，轉變到「想要賺錢唯有靠服務」。所謂「黃金服務15秒」從當下接受到的店員服務水準，就決定生死了。 服務，不能只講SOP，必須永遠比SOP，再多一點用心，才能感動顧客，成為顧客心中唯一的選擇。本學期特邀服務業界兩張王牌：餐飲業--「王品集團」VS.飯店業：「亞都麗緻」，共同協辦【企業講座-服務微笑曲線】，讓同學們一同窺探他們創新巧思下打造的價值smile。 | |||
| 英文概述 English Description | Global financial crisis attacks and changes the rules of service industry. "The best service can making money" becomes a golden rule. As soon as the customers walk in the shop, the service they received and the atmosphere they felt decide everything. The service is nothing but SOP. More consideration for customers is the only way to bring more customers. In this semester we give you the "Wang Group" and "The Landis Hotels & Resorts" to share the value in service industry. | |||
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