課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
---|---|---|---|---|
4501609 | 工業行銷 | Industrial Marketing | 2.0 | 2 |
中文概述 Chinese Description | 今日的環境是多變的,不連續的國際化的,今日的在學學生未來畢業後所面臨的是動態的挑戰,工科學生除了學好本科的學識外,也應有對應未來不可知的社會的能力。 "市場導向"已是每個人耳熟能詳的詞,工業行銷將帶給工科學生一個瞭解此領域,並能於未來予以駕馭的基本認知。課程內容涵括: 1.個體經濟概論 2.總體經濟概論 3.工業行銷導論 4.分析行銷導論 5.目標市場的研究與選擇 6.行銷策略設計 7.組織購買 8.行銷方案之規劃 9.行銷活動的組織、執行與控制 10.行銷管理(社會與倫理構面) 11.國際貿易理論 | |||
英文概述 English Description | In today's everchanged, discontinued and globolized environment, the students should face a seicsemic challenge, when they step down from commencement ceremony, how to be well prepared for unknown future become a serious and critical issue to the young generations. For the students in engineering school, the class of industrial marketing may bring them the basic concept and approach to dealing with future career planning. The course include: 1.Introduction of micro-economy 2.Introduction of macro-economy (To be continued) 3.Introduction of industrial marketing 4.Analyzing marketing opportunities 5.Research and selecting target market 6.Designing marketing strategies 7.Organizational; purchasing 8.Planning marketing program 9.Organizing, implementing and controlling marketing effort 10.Marketing management: Social and ethical dimension 11.The theory of international trade |
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