| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 4404069 | 顧客關係管理 | The Customer Relationship Management | 3.0 | 3 |
| 中文概述 Chinese Description | 本課程讓學生了解顧客的價值、如何建立與運用顧客資料、提升顧客關係造就企業經營之方法，使有意創業之學生更具信心運用顧客關係管理，勇於創業。 | |||
| 英文概述 English Description | The aims of the course are to take on comprehension for learners that the value ofcustomer, establishing & utilizing customer's information, and strengtheningcustomer's relationship in business management field. To make the learnerswho want to start a business have the confidence do it by utilizing customer relationship management. | |||
備註：