課 程 概 述
Course Description

課程編碼
Course Code
中文課程名稱
Course Name (Chinese)
英文課程名稱
Course Name (English)
總學分數
Credits
總時數
Hours
3736015 品牌與通路管理 Brand and Distribution Channels management 3.0 3
中文概述
Chinese Description
本課程介紹一些打造品牌的經驗,讓企業認知到核心品牌識別的重要;並且協助經理人在競爭激烈的市場,運用新的行銷手法以鞏固品牌優勢。除此之外,本課程並提供決策者在通路管理上一些運用工具及策略,讓品牌在優勢通路環境中有更大的效益。
英文概述
English Description
In this course a few brand creating experiences are introduced in order to emphasize the significant effect of the brand identification and to win the battle which is in such a competitive market by some promotion methods. Besides, it provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationship.

備註:

  1. 本資料係由本校各教學單位、教務處課務組、進修部教務組、進修學院教務組及計網中心所共同提供!
  2. 若您對課程有任何問題,請洽各開課系所。