| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3723009 | 創新策略 | Creative Strategy | 3.0 | 3 |
| 中文概述 Chinese Description | 學習管理觀念的思考程序，從孕育到執行，從創造到創新，目地是提供商業及工業人才，有能力直接執行適宜的實務。另外，亦學習管理主管領導團隊改變的演練，主題包括： 1.市場人才創造知識 2.技術及創新 3.再造工程 4.繼續改良 5.策略管理 | |||
| 英文概述 English Description | To learn thinking process of managing idea from gestation to provide the marketer with material which is capable of immediate and practical applicability. Also, we are learning by the Chief Executives and the teams who are leading the change. The porcess is including"Reinventing the Corporation""Re-engineering the business"or Breaking the Paradigm"etc. 1.The creative marketer 2.Techniques, Innovations 3.Re-engineering 4.A continuous improvement 5.The strategic management | |||
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