| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3713012 | 行銷通路管理 | Marketing Channel Management | 3.0 | 3 |
| 中文概述 Chinese Description | 由組織系統的觀點來研討行銷通路的管理議題,其內容為: 行銷通路環境,行銷通路策略與管理,行銷通路結構與組織,行銷通路的關係管理,行銷通路係統績效,及國際行銷通路 | |||
| 英文概述 English Description | A marketing channel is viewed as an interoganization system. The purpose of this course is to provide students concepts and techniques to mastr major managerial issues of marketing channel management. This course includes topics:Marketing Channel Environment,Market Channel Strategy and Planning, Marketing Channel Structure and Organization, Marketing Channel Relationship management, Marketing Channel System Performance, and International Marketing Channel. | |||
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