| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 3513004 | 紡織行銷與管理實習 | Textile Marketing and Management Lab. | 1.0 | 3 |
| 中文概述 Chinese Description | 使學生實際由事例研究了解紡織與製衣工業上，在行銷、製造過程中品管，顧客需求與抱怨分析中整個行銷與管理之知識。由學生自行選擇題目作事例研究，並提出報告。 | |||
| 英文概述 English Description | The course provides a case study of the whole spectrum of marketing and management issues, ranging from the marketing of textile and clothing industries, through quality control of manufacturing operations to an analysis of customer wants and complaints. Essentially the course gives students flexibility in choosing their own subject of study from the various cases available. Students should submit several papers during the course. | |||
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