| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 1418008 | 創業之品牌管理與行銷 | The Brand Management and Marketing of Entrepreneurship | 2.0 | 2 |
| 中文概述 Chinese Description | 創業者在新創事業時，同時須考慮新創事業之品牌建構，如果能在創業之初建構一個定位明確的品牌，可使新創事業立即享有良好的品牌權益，提高創業成功的機會。品牌建構完成後，須設計行銷方案，對消費者進行行銷活動，向消費者推銷新創公司之品牌，以塑造良好的品牌權益。此時，消費者對新創公司之品牌會有良好形象之認知，進而提升顧客對新創公司品牌忠誠度，增加創業者創業成功之機會。 | |||
| 英文概述 English Description | When entrepreneurs are building a startup company, they also need to consider its brand building. If they can construct a clear positioning of the brand in the beginning, they are able to have their new business with a better brand equity immediately, and improve entrepreneurial chances of success. After the completion of construction of the brand, entrepreneurs need to design marketing programs for consumer marketing activities, and promote its brand to create good brand equity. In the meantime, consumers will have a better brand awareness of these new companies, enhancing customer loyalty and increasing opportunities for entrepreneurs’ entrepreneurial success. | |||
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