| 課程編碼 Course Code | 中文課程名稱 Course Name (Chinese) | 英文課程名稱 Course Name (English) | 總學分數 Credits | 總時數 Hours |
|---|---|---|---|---|
| 1415012 | 媒體、企業與政治 | Media, Business and Politics | 2.0 | 2 |
| 中文概述 Chinese Description | 本課程講授媒體、企業與政治三者之間競合的互動關係，教你看透媒體新聞背後的意識形態、商業利益與政治操作。深入瞭解由傳統紙媒到當代電子媒體、網路媒體、各種新媒體通路中，大數據與內容的製作該如何結合運用。新聞媒體在企業與政治體系中的特殊角色與效應也是探討焦點。課程中將會針對海峽兩岸新聞媒體與綜藝節目製作做對比分析。 本課程結合理論與實務導向的專題，以培養學生對當代傳播媒體現象與體制深入分析探究的能力;更引導學生具體認識在數位新媒體的時代中，如何利用新媒體來進行廣告、行銷、公關等實務操作的策略及步驟。 | |||
| 英文概述 English Description | This course focuses on the interactive relationship between media, business, and politics, thereby helping students understand the political ideology, business interests, and political manipulation behind news and media events. The course also presents an in-depth analysis of the combination of big data and media content, in the complex production network of paper media, electronic media, internet media, and various other new media. The role and effects of news media in contemporary business and political establishments will also be explored. The course brings in a comparative and critical analysis of news and entertainment programming in both Taiwan and mainland China. This course combines theoretical framework and professional practice in order to cultivate the ability to intelligently analyze and explore the dynamics of various media phenomena and media institutions. | |||
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