Course Syllabus

Course Information：

Year-Semester Course Number Course Name Phase Credits Hours Required/Elective Instructor Class Student NO. Withdraw Note

Fall Semester
Year 2017 235230 Consumer Behavior 1 3.0 3 ★ Ying-Yin,Huang IMBA 34 0 　

Year-Semester	Course Number	Course Name	Phase	Credits	Hours	Required/Elective	Instructor	Class	Student NO.	Withdraw	Note
Fall Semester Year 2017	235230	Consumer Behavior	1	3.0	3	★	Ying-Yin,Huang	IMBA	34	0

Course Plan：

Instructor Ying-Yin,Huang

Email yingyinhuang@ntut.edu.tw

Last Updated 2017-10-16 15:15:48

Course Objective 本課程藉由觀察並分析消費者的決策過程以及他們對各式產品所抱持之態度，來了解其消費行為。消費者為什麼又是如何作出他們最終的消費抉擇？在消費過程當中，他們的思考及行動是如何運作的？完成消費行為之後，他們是否對自己的決定感到滿意？在本課程中，多項與消費者行為息息相關之概念及主題將會一一於課堂中討論（如：感知及認知、人類行為、使用者經驗、人因工程、人本設計、制度規範、產品開發等等）。 This course will focus on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)

Course Schedule W01 Course introduction and announcement W02 Introduction to consumer behavior W03 Consumer decision process (1/2) W04 Consumer decision process (2/2) W05 -- W06 Pre-purchase process W07 Purchase W08 -- W09 (Mid-term week) W10 Post-purchase process W11 Individual differences W12 Consumer beliefs, feelings, attitudes, and intentions W13 Environmental/external influences W14 Influencing consumer behavior W15 Final project (1/2) W16 Final project (2/2) W17 New-/Modern- purchasing platforms W18 (Final exam week)

Evaluation and grading policy In-class assignment(s) & participation: 40% Individual report or mid-term exam: 30%* Final group project: 30%

Materials All right reserved. Do not reproduce without permission.

Foreign-language textbooks:No
Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer Behavior (10th ed.). Mason: Thomson. Understanding Consumer Behavior and Consumption Experience (ISBN 978-1-4666-7518-6) Technology and Consumption - Understanding Consumer Choices and Behaviors (ISBN 978-1-4614-2157-3)

The access to curricular consultation

Note
　

Instructor	Ying-Yin,Huang
Email	yingyinhuang@ntut.edu.tw
Last Updated	2017-10-16 15:15:48
Course Objective	本課程藉由觀察並分析消費者的決策過程以及他們對各式產品所抱持之態度，來了解其消費行為。消費者為什麼又是如何作出他們最終的消費抉擇？在消費過程當中，他們的思考及行動是如何運作的？完成消費行為之後，他們是否對自己的決定感到滿意？在本課程中，多項與消費者行為息息相關之概念及主題將會一一於課堂中討論（如：感知及認知、人類行為、使用者經驗、人因工程、人本設計、制度規範、產品開發等等）。 This course will focus on the understanding of consumer behavior through consumers' decision-making processes as well as consumers' attitudes towards certain products. How and why do consumers make their consumption choices, how do they think and act during the processes, and do they feel satisfied or dissatisfied with their decisions? Various underlying concepts and topics will be discussed (e.g. perception and cognition, human behavior, user experience, ergonomics, human-centered design, policy and social norms, product development, etc.)
Course Schedule	W01 Course introduction and announcement W02 Introduction to consumer behavior W03 Consumer decision process (1/2) W04 Consumer decision process (2/2) W05 -- W06 Pre-purchase process W07 Purchase W08 -- W09 (Mid-term week) W10 Post-purchase process W11 Individual differences W12 Consumer beliefs, feelings, attitudes, and intentions W13 Environmental/external influences W14 Influencing consumer behavior W15 Final project (1/2) W16 Final project (2/2) W17 New-/Modern- purchasing platforms W18 (Final exam week)
Evaluation and grading policy	In-class assignment(s) & participation: 40% Individual report or mid-term exam: 30%* Final group project: 30%
Materials	All right reserved. Do not reproduce without permission. Foreign-language textbooks:No Blackwell, R. D., Miniard, P. W., and Engel, J. F. (2006). Consumer Behavior (10th ed.). Mason: Thomson. Understanding Consumer Behavior and Consumption Experience (ISBN 978-1-4666-7518-6) Technology and Consumption - Understanding Consumer Choices and Behaviors (ISBN 978-1-4614-2157-3)
The access to curricular consultation
Note